Drop me a line if you need support in any of these key areas

New Business

Sales & Commercial Director Support

Sales & Commercial Director Support

Product proposition analysis
360 category & retailer fit review
Manufacturing & sales volume advice
Secure retail buyer meetings
Consumer & category sales presentations
Attend customer meetings
Cost & margin commercial models
Secure transport partners
Store format suitability review
Create promotion and marketing plans
Agree commercial terms & st

Product proposition analysis
360 category & retailer fit review
Manufacturing & sales volume advice
Secure retail buyer meetings
Consumer & category sales presentations
Attend customer meetings
Cost & margin commercial models
Secure transport partners
Store format suitability review
Create promotion and marketing plans
Agree commercial terms & store distribution
Exclusivity requests
Retailer new line form completion
Pre-launch checklists
Retailer supply chain liaison
Post-launch review and health check
Introduce category management strategies to grow sales and profitability

Sales & Commercial Director Support

Sales & Commercial Director Support

Sales & Commercial Director Support

Commercial growth strategy setting
Cost reduction plans
Manage business growing pains
Route to market strategies
Business vision setting & ambition
Sales, profit & margin growth strategies
Sales team coaching & mentoring
Sales & commercial hiring support
Volume & revenue forecasting
Crisis management
Sales & profitability focus
Cross-functional expe

Commercial growth strategy setting
Cost reduction plans
Manage business growing pains
Route to market strategies
Business vision setting & ambition
Sales, profit & margin growth strategies
Sales team coaching & mentoring
Sales & commercial hiring support
Volume & revenue forecasting
Crisis management
Sales & profitability focus
Cross-functional experience & knowledge
Board & management reporting
Commercial modelling
Supply chain analysis
Operational & buying efficiencies

Category Management

Category Management

Category Management

Distribution expansion proposals
Pro-active delist defence
Customer relationship building
Sales, waste & availability action plans
Manage cost price increases
Promotional strategy planning
Consumer insight analysis
Product improvement plans
Category competitor reviews
Value creation models
Joint Business Planning
Category performance reviews
P&L impr

Distribution expansion proposals
Pro-active delist defence
Customer relationship building
Sales, waste & availability action plans
Manage cost price increases
Promotional strategy planning
Consumer insight analysis
Product improvement plans
Category competitor reviews
Value creation models
Joint Business Planning
Category performance reviews
P&L improvement strategies
Shopper marketing data analysis
RRP analysis
Retailer supply chain liaison
SKU expansion & new launches

NPD & Innovation

Category Management

Category Management

Market trends & dynamics review
Identify category gap opportunities
Internal & customer innovation sessions
Indentify product USP's and target consumers
Commercial & margin modelling
Manufacturer search & contract types
Product format, ingredient & tasting
Consumer panelling
Packaging types & suppliers
Tender branding design briefs
Liaise with pack

Market trends & dynamics review
Identify category gap opportunities
Internal & customer innovation sessions
Indentify product USP's and target consumers
Commercial & margin modelling
Manufacturer search & contract types
Product format, ingredient & tasting
Consumer panelling
Packaging types & suppliers
Tender branding design briefs
Liaise with packaging designers
Shelf stand out & consumer messaging
Legal back of pack & nutritional advice
Identify product claims to be made