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FMCG Grocery Consultancy

FMCG Grocery ConsultancyFMCG Grocery ConsultancyFMCG Grocery Consultancy

Helping your FMCG business win, retain and grow supermarket listings.

Get in touch

FMCG Grocery Consultancy

FMCG Grocery ConsultancyFMCG Grocery ConsultancyFMCG Grocery Consultancy

Helping your FMCG business win, retain and grow supermarket listings.

Get in touch

Hi & welcome!

My name is Daniel Litchfield, and I have 16+ years of invaluable experience in the FMCG sector, acquired through working with a diverse array of food & drink businesses. With a proven track record, I have successfully secured listings in all major UK grocery chains spanning various product categories.

Find out more

You maybe..

A complete start up

An established brand

A complete start up

Looking to make your products 'match fit' and take the first tentative steps towards approaching retailers to stock your range.



A small business

An established brand

A complete start up

With big growth ambitions, looking for someone with contacts and retailer expertise to take your company to the next level. 

An established brand

An established brand

An established brand

Looking for some additional experience and knowledge to win new customers or help grow your existing accounts.

Diversifying

An established brand

An established brand

Your existing product ranges, developing a new brand or wanting to enter a new category, and need additional support to make this happen.


In need of an MD or sales director

The good news is, I've 'been there & done that'

In need of an MD or sales director

Be that on a permanent, temporary/interim consulting or project basis, to come in and help manage the business and take a lead on growing your company. 

Defending your space in stores

The good news is, I've 'been there & done that'

In need of an MD or sales director

Additional support needed to analyse your range, category and commercials to create a compelling argument to not only retain, but grow sales with your customers.   

Looking for commercial support

The good news is, I've 'been there & done that'

The good news is, I've 'been there & done that'

To understand how to grow sales profitably, how costs can be reduced and where to invest in your brand to provide the greatest returns.

The good news is, I've 'been there & done that'

The good news is, I've 'been there & done that'

The good news is, I've 'been there & done that'

And I'd love to understand how I can help your business navigate all these scenarios (and many more) successfully. 

About FMCG Grocery

My Experience

My name is Daniel Litchfield. 

I have over 16 years of FMCG experience in the UK grocery channel, with a background in start ups, SME's and large blue chip businesses, I have a wide knowledge base of brands, own label, manufacturing, commercial and category management. 

Scratch Meals Ltd

I have worked as the Sales/Commercial Director at Scratch Meals since March 2012. Scratch was a food start up of 4 employees when I joined. To date, and being the only sales/commercial person in the business, I have gained listings with Tesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl, Waitrose, Ocado, Iceland, Co-Op, Nisa & Budgens, across multiple FMCG categories including Ready To Cook, Pizza, Ready Meals, Soup, Desserts and Food To Go. These listings have been with established brands, new to market brands (which I helped to develop), 3rd party co-packed brands and supermarket own label ranges. These revenues enabled Scratch to purchase their own food production facility in 2016. Prior to Scratch, I worked for Coca-Cola for 4 years, benefitting from all the great training and experience working with such an iconic global blue-chip brand brings.

FMCG Grocery

Now freelancing as an FMCG consultant along with working at Scratch part time, I can help your brand:


  • Win new supermarket listings
  • Grow your existing supermarket listings
  • Category management analysis & insights
  • Provide additional support for your sales & management teams
  • Store performance analysis & recommendations
  • Refine your product proposition 
  • Design new brands and product positioning
  • Build retailer relationships 
  • Commercial analysis & costing
  • Sales consulting project management

Feel free to contact me to discuss how I could help achieve your company's growth ambitions.

I have worked with the following retailers and brands:

Contact me below or direct at daniel@fmcggrocery.co.uk

To discuss how I can help you win and grow your grocery business

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